Bigger Brew - Pulang Lupa Uno

Week 1 Post-Launch Playbook

Mission: The soft launch is over. Now, let's turn that initial curiosity into daily habits for the Pulang Lupa community over the next 7 days.

The Week 1 Playbook

Days
1-2

Engagement & Ad Pivot

Reply to every single comment from opening day. Meanwhile, I will pivot the Facebook Ad copy from "Now Open" to "Missed Opening Day? We're still here!"

Days
3-4

Rollout IG & TikTok

Now that the shop has a rhythm, set up the IG and TikTok pages. Film 3 simple behind-the-scenes videos (e.g., pouring espresso, making iced drinks).

Days
5-6

Local B2B Groundwork

Visit nearby establishments (barbershops, salons, clinics, offices) and drop off a printed menu. Offer to deliver to them directly.

Day
7

First Weekend Push

I'll analyze the FB ads data to find out the peak hours. Ensure you are fully stocked for the weekend crowd, focusing on quick service and upselling pastries.

Digital Strategy (Handled By Me)

The Split: I will handle the Ads Manager and Page Settings so you can focus purely on making drinks and customer service.

Ad Copy Update

The "Soft Launch Today" ad needs to be updated so it doesn't get stale.

"Missed our opening day? Don't worry, we're serving Pulang Lupa everyday until 11 PM! ☕ Stop by Bigger Brew for your affordable premium daily fix. Text 0917 858 1036 ahead so we can prep your drink!"

Ad Monitoring

  • Keep the budget at ₱200 - ₱300 daily to maintain visibility.
  • Check the frequency metric. If people have seen it 4+ times, swap the photo to a different drink (e.g., from Iced Coffee to a Frappe or Matcha).
  • Ensure the CTA button is still driving clicks to the WhatsApp/Text number.

Content Setup (IG & TikTok)

Execution Phase

Let's get these set up. People love seeing the vibe of a local coffee shop before they visit.

Account Setup

  • Create **@biggerbrewpulanglupa** on IG and TikTok.
  • Use the same exact logo and bio as Facebook.
  • Link the IG account directly to the Facebook Page so you can manage comments via Meta Business Suite.

First 3 Videos to Film

  • The ASMR Pour: Extreme close-up of milk being poured over ice and espresso. No talking, just trending aesthetic lo-fi music.
  • Store Tour: A quick 7-second panning shot of the store setup showing exactly what it looks like from the street so locals recognize it.
  • Menu Feature: "Here's what ₱39 gets you at Bigger Brew Pulang Lupa."

Local Groundwork Tactics

Digital ads bring people in once, but local community integration keeps them coming back. Here are your offline missions.

B2B Neighbor Outreach

Print out 10-15 clear copies of the menu. Physically walk to the nearest hair salons, clinics, barangay halls, and small offices. Say: "Hi, we just opened down the street! Here's our menu, you can text this number and we'll walk your coffee over to you on your break."

Tricycle Terminal Alliance

Tricycle drivers are the lifeblood of local neighborhoods. Introduce yourself to the dispatcher at the nearest terminal. Maybe offer the dispatcher a free coffee or a slight discount. They will naturally tell their passengers about the new shop.

Your Daily Checklist

Do these 3 things every single day to maintain momentum:

  • Post 1 Daily Story (FB/IG)

    Don't overthink it. A simple boomerang of a cup, a photo of a customer (with permission), or a picture of the storefront saying "Good morning Pulang Lupa! Open till 11PM."

  • Reply to All Comments & Messages

    Algorithm loves fast response times. Reply to Facebook comments with a friendly, welcoming tone. Heart positive reviews.

  • Keep the Frontage Spotless

    First impressions matter. Ensure the standee is visible, the floor is swept, and the lighting is bright and inviting, especially at night.